Sales Promotion And Advertising Management

Book Author: 
D.R. P.D Saini
Price: Rs.1,150.00

This book is meant for the students of B.Com., M.Com., BBA, MBA, C.S., C.A., and ICWA students. It covers in one volume all the material required for getting highest marks in the examination. The original book has been thoroughly revised by an experienced
teacher to suit the Indian requirements. The book should be of real value to the teachers in the classroom. It is written in clear, simple language and is sufficiently comprehensive and self-explanatory to be used, when necessary, by pupils working on their own. The key features of the book are :

1. It gives the reader an overviews of the most important concepts included in and surroundings.
2. Presents the basic empirical concepts.
3. Expands their knowledge through chapter summaries.
4. Engages in comparative analysis to understand the subject.
5. Provides very brief essays that introduce important personages in the field.

About the Author:

Dr. P.D. Saini is M.Com, M.Phil and Ph.D from University of Rajasthan, Jaipur. At present he is working as lecturer in Saini Commerce College, Jaipur. He is a prolific writer and has 10 books to his credit. More than 20 research papers have been published in Indian and Foreign Journals. He is closely associated with many academic and educational institutions.