Research Methodology with SPSS (Statistical Package for the Social Sciences)

Book Author: 
Dr. A. Sajeevan Rao, Dr. Deepak Tyagi
Price: Rs.895.00

The basic purpose of writing this book is to give to the reader a sound introduction to Research Methodology with SPSS. It is designed as a College and University reference book for students of Arts, Science, Management and Commerce. Considering the breadth of its objectives it can be considered as a reference book for B.Com., M.Com., B.B.A., M.B.A., B.A., M.A., B.Sc. and M.Sc. students. The book is also intended as a study and reference for executives in all
the functional areas : financial, engineering, administrative, operative, planning, manufacturing, marketing, purchasing, and so on.

Dr. A. Sajeevan Rao is having 10 years of teaching experience and 6 year of industry experience, he has done B.Com (H), M.Com, Ph.D. PGDM (Marketing). His current area of interest is Market Research with SPSS and Services Marketing. He published many Papers & articles and also attended and presented papers in international seminars & symposia like IIM Banglore, to name a few, like Attributes used by young consumers when gauging a fashion product (Denim Jeans), The Magnitude of Adoption of retailing in India, The Internal Marketing and the Commitment of the Employees – a case study of Khadi Gram Udyog. He has conducted international seminar on “Strategic Imperatives and core competencies of Indian Organizations”. He has conducted Executive Development program with Amul India Ltd. For their wholesalers and retailer in Hyderabad and Vizag.

Dr. Deepak Tyagi, has completed B. Com.,B. Lib. ISC., M. Lib. ISC., P.G. D. C. A., M. Sc.(computer science), M. B. A.and Ph. D. He has presented more than twenty (20)research papers on different subjects in National and International conferences. He authored more than fifteen (15) Research Papers which is published in different National and International Journals.

He is also actively linkup as an Editor for many organizations. He is well known as a young Academician, Researcher and Administrator.